@chetenna. Bandwidth. Spam buidup becoming a DoS attack. Image albums for blogs abused for commercial sites. One or two of the oldest blogs linked to paedophilia, one using the stat service to trap, one run by an x-con couple for grooming. Top photos nearly always fetishes of some sort (bonecasts / amputees / horses / etc). That's before you start trying to moderate the written blogs & comments...one big playground.
A naive crew of teens 'manning' it all... a reluctance to use Ads... language difficulties...
Then Zucker-Borg wanted a clear route for Fb rollout, as Microsoft didn't want Nokia around, and Google didn't want to play ball with Presto...
