Some people would install Opera, run it once (from the installer, which runs Opera when it's finished) and never run it again, perhaps because they didn't know that the red 'O' that appeared on their dock is actually a browser.
Not to turn this into a discussion, but it seems a bit implausible to me that a big number of people actually downloaded Opera, knowing it's a browser, started it, and then couldn't find it because the name didn't contain the words internet browser.
Would be interesting to know how these tests were made.
Or is this based on diagnostics that tells you that lots of users only started Opera once and not again?