h) built-in URL Shortener Like Short URL (goo.gl) extension For Chrome .
And which one should they choose to implement? And why don't just use one of the extensions available for that purpose?
Like this one, which I wanted for something else and it conveniently had URL shortner included as well as in the right-click context menu: https://addons.opera.com/en-gb/extensions/details/google-services/
Boom!