Opera needs a new logo!

  • I started to use Opera browser recently,and I find the features very interesting. I have used many other browsers before, and I think Opera has a simple platform along with exciting features, which are the key things I look for in a browser.

    But,but I think the logo is very weak. Compared to some of the most popular like Mozilla Firefox and Google Chrome, they've got good logos, when I have them on my desktop I get the feeling of frequently using my browser. But it's not the same with Opera, I like the features, yet there's something that isn't quite right. It took me a while to figure out what, and I think it's to do with the logo.
    Opera needs to change its logo, into something more "engaging",.Opera needs a whole new brand image that engages the user into using it more frequently.

    The current logo is dull, doesn't stand out, and all in all I think it's too boring.

    Just my opinion though, share what you guys think as well.

    Naveen Devinda from Sri Lanka.

  • Like this?
    opera

  • Somehow I don't think they'd go for that Josh. 😛

  • Josh, that's what I'd use for an exotic spa..

  • Opera's logo is very nice, I don't think they need to change it.

  • Opera logo is nice, opera beta logo is even better.

    The white/red logo is awesome.

    I get why they use the red on final, the white/red on beta and the white on developer.

    I wouldn't mind at all if they used the 2 color logo on all.

    The white/red on final, and white combined with other colors on beta and developer.

    http://blogs.opera.com/news/wp-content/uploads/sites/2/2015/10/new-icons1.jpg

  • Opera logo is nice, opera beta logo is even better.
    The white/red logo is awesome.
    I get why they use the red on final, the white/red on beta and the white on developer.
    I wouldn't mind at all if they used the 2 color logo on all.
    The white/red on final, and white combined with other colors on beta and developer.
    http://blogs.opera.com/news/wp-content/uploads/sites/2/2015/10/new-icons1.jpg

    I checked em' all, but... you know what..meh 😐

  • I checked em' all, but... you know what..meh

    Why? What would be your suggestion for a new logo?

    For me Opera's logo is better than other browsers'ones.

  • I checked em' all, but... you know what..meh

    Why? What would be your suggestion for a new logo?
    For me Opera's logo is better than other browsers'ones.

    Well, if you look at the ratings for web browsers for 2017 by techradar http://www.techradar.com/news/software/applications/best-browser-which-should-you-be-using-932466

    Opera comes in second, just behind Google Chrome-which I am not surprised about at all, with the features, and efficiency-. But, I don't know if you've got any explanation -other than opera's poor branding strategies-for its very low market share among browsers. (1% market share)

  • And that has to do with the logo?

  • Well, if you look at the ratings for web browsers for 2017 by techradar

    And what would be the relation with the browsers logos?

    I don't think people use or don't use a software just because of the logo.

  • And that has to do with the logo?

    haha, if you read my comment, you would see "branding strategies". I think that says it all. But anyways, I was only talking about what I feel, I feel the brand image "logo" is not engaging. There possibly is and should be more weaknesses on said "Branding strategies". I mean, as a user, a user who has used most of the browsers, I felt that the logo isn't good enough. After all, it's just my opinion.

  • Well, if you look at the ratings for web browsers for 2017 by techradar

    And what would be the relation with the browsers logos?
    I don't think people use or don't use a software just because of the logo.

    I am already using opera, even though I think the logo sucks. But as I said, a million more aren't using it, even though it has great features. Have you got any explanation? btw, logos do have a very significant impact on people. It's a huge topic that I can't explain with a few words. Just read about the history of google's logo. You'll understand how much research and work people go through when selecting a logo for software- or any business for that fact. If logo's never influence people's decisions, why won't everyone just stick to a logo- which is just a decorated design of the starting letter of their business name? -just like Opera has done?? Why would people do so much research, reviews, surveys, on brand image and stuff. I could go on, but I think I've made my point. Savvy?

  • But as I said, a million more aren't using it, even though it has great features. Have you got any explanation?

    Yep, this discussion have been coming up once in a while in the last ten, fifteen years, maybe more.

    Basically Opera never had the resources to do a good marketing job, to advertise its products. Also, for many years Opera was a paid product and an adware one, what may have contributed for many people not be using it, not to mention the fact that many used to see it as something for more tech people.

    btw, logos do have a very significant impact on people

    I don't know anyone who had start using a product just because of the logo.

    Just read about the history of google's logo. You'll understand how much research and work people go through when selecting a logo for software- or any business for that fact.

    For sure, but will people start using a product just because of the logo? I don't think so.

    If logo's never influence people's decisions, why won't everyone just stick to a logo- which is just a decorated design of the starting letter of their business name?

    The logo is the product/company ID, it is what makes the public recognize the product.

    Usually logos have a single 'fixed' element that is the product/company symbol and the rest is just some design to adapt the logo to current times.

    Why would people do so much research, reviews, surveys, on brand image and stuff

    To make something that people like? But people liking the logo don't necessarily mean people using the product.

    Anyway, you still didn't show what would be your ideas for an Opera logo.

  • I don't know anyone who had start using a product just because of the logo.

    I have never mentioned or implied through any of my comments that people start using a product because of the logo. But, the logo of a business or product definitely has an impact and will affect the user's first impression on a product.
    It's logic.

    For sure, but will people start using a product just because of the logo? I don't think so.

    Why are you repeating the same idea over and over again, once I have mentioned that people don't use a product because of the logo?? I am only talking about it's influence over decisions- influence and not "command".

    The logo is the product/company ID, it is what makes the public recognize the product.

    Very true, I agree. That's not the only function of the logo. Specially, it is the simplest impression and expression of a business product. If the logo doesn't look good, it reflects a bad impression, negative thoughts, etc etc. It might not be strong enough to affect a decision by itself. But, it can surely play a vital role.

    Usually logos have a single 'fixed' element that is the product/company symbol and the rest is just some design to adapt the logo to current times.

    I repeat again, then why would businesses do so much research over selecting and designing a logo. It's not as simple as it looks from the outside. Trust me, there's a whole level of science behind logos.

    To make something that people like? But people liking the logo don't necessarily mean people using the product.

    But people not liking the logo could necassarily mean people being ignorant about the product and its services, right?

    Anyway, you still didn't show what would be your ideas for an Opera logo.

    I am by no means a designer of logos, nor do I intend to design logos for a company that I have no direct affiliation with. I do not understand it's vision or internal affairs, therefore do not expect any ideas from me. I only can share my personal opinion on a given logo. Which is what I've done.

  • @naveen-devinda, if the logo is not a reason to start or to continue using a browser, then it's not itself a significant factor in a product's low market share. I believe most people start using a browser because of word-of-mouth suggestions from other users or from favorable online recommendations or reviews. They continue using the browser if they remain happy with how it operates, its feature-set, speed, and so on... but it's hard to see how the logo has anything to do with any of that. As I sit here staring at my taskbar icons for a host of software on my system, I see all kinds of logo designs from the almost-crude to the very detailed - but other than recognition of which software they represent in order to initiate the program's operation, they carry no importance to me by themselves. I personally know of nobody who ever mentioned that the software logo had any bearing on what program they adopted or use.

    On the one hand, you continue insisting the logo influences people's decisions, but on the other hand, you keep agreeing that logos don't cause people to use a product. But that latter point makes the role of a logo in their browser decision to be so marginal as to be irrelevant, which is what others are trying to get across to you. If businesses are to expend money changing corporate or product logos, there needs to be some kind of tangible and demonstrable payback that can be quantified or defined clearly.

  • I only have a simple answer for that, it's not the reason, but it's a reason, see the difference??

  • I see the difference, but for it to be even "a" valid reason, there needs to be some proof other than the simple assertion that the logo influences usage or adoption in some vague way. I think that what folks are saying here is that there is no evidential proof that Opera's logo has anything to do with its usage. Indeed, a person's opinions are always free to hold. But to make a case for Opera to change their logo, one has to provide some definable evidence of the logo's user influence other than simply asserting it exists. I do know that for a company to expend significant money making such a change (which impacts products, marketing, advertising, and trademarking/legal elements), there has to be something more solid than just an opinion that it "needs to be changed".

  • @naveen-devinda, if the logo is not a reason to start or to continue using a browser
    You have not understood my post, It's not the reason, but it's a reason.(There is a difference) Please try to understand what I'm trying to imply before you commment.

    I believe most people start using a browser because of word-of-mouth suggestions from other users or from favorable online recommendations or reviews.

    It's true, but most users start with the most famous ones, like google chrome, mozilla firefox, etc then they decide to shift, why? If Google chrome already is good enough. It's about standing out! "branding" If you can stand out, it will be definitely a reason but not the reason for switching.

    They continue using the browser if they remain happy with how it operates, its feature-set, speed, and so on... but it's hard to see how the logo has anything to do with any of that.

    Absolutely wrong, I would still be using Chrome, because it's got the best features of all browsers. That's why it's rated number one. On the other hand like I said before Opera is rated second, if you say feature-set, speed are the factors, explain to me, why opera has a high rating but a very low market share? Simple logic. I wouldn't say because of the logo itself, but it's about branding. It's not engaging to the users.

    As I sit here staring at my taskbar icons for a host of software on my system, I see all kinds of logo designs from the almost-crude to the very detailed - but other than recognition of which software they represent in order to initiate the program's operation, they carry no importance to me by themselves.

    Look, I can't keep on explaining the importance of branding to every person that comments without the basic knowledge of branding. A logo is not used to just identify the software- come on, please read the other comments, I have explained the importance of a logo in brief. I can go on and on, but unless you know how much research organizations put into branding (choosing and designing an engaging logo is also part of it), you'll never understand.

    I personally know of nobody who ever mentioned that the software logo had any bearing on what program they adopted or use.

    No one is going to tell you, but it happens with everyone, it's about impression, about feeling, it's a mind game. You should do more research about this topic. Trust me there's a lot more into it.Please read this

    https://en.wikipedia.org/wiki/Google_logo

    On the one hand, you continue insisting the logo influences people's decisions, but on the other hand, you keep agreeing that logos don't cause people to use a product.

    I will not repeat again, I agree that the logo isn't the reason why people use a product, but definitely is "a" reason why people choose one product over few other competitive products.

  • I can't give you any evidential proof, if you read my first post, it's just my opinion. This is what I feel, I feel that the logo is not engaging, I feel that it could be improvised. I don't know how, but it's just a feeling. I can't give you proof, in fact, no one can give you or anyone proof or evidence regarding this matter.

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