web users want good and useful content, not clickbait bullsh!+. so don't mess around with users. provide good content, and have embedded advertising.
[Mod note: Watch your language]
I have my pages build with useful content so user can come back for it, unlike spam pages. Let take an example, I have a form with 5 steps with each step one after another mostly on client side, in this case, I wouldn't want the page to load at every next click. Also there are couple of overlays/models, where the tap events sometimes gets click on the clickable underneath the overlay which leads to different actions. These leads to major drop offs form my pages.